When we first started thinking about the target audience for our trailer, we thought it would be a good idea to also consider the certificate of the film. We decided that a 18 rating would be best for our film. Even though our film doesn't use physical violence or graphic blood scenes, which you might expect in a horror film of such a high rating, we want our film to go down the root of more psychological horror. We didn't want many restrictions in what we could and couldn't film, we wanted to make it as scary and jumpy as possible, in as many ways as we could, so therefore we decided on a 18 certificate.
Once we decided that our film was going to be a 18, it automatically narrowed down our target audience. Our film would therefore be aimed at a audience of young adults, roughly between the ages of 18 - 35. Most people either love horror films or hate them, so our film would defiantly be aimed at those people who love horror films.
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