1) This is an advert for the NSPCC. The NSPCC campaigns to stop cruelty to children. I like this advert because it conveys a shocking message but in a realistic way. It is made realistic by using a child’s toy. A child’s toy is an everyday household object that could have been easily be damaged in one way or another but this toy has connotations of child abuse. The damaged toy stands as a metaphor for a child being beaten. The image is fairly dull and simple and I feel this is a good technique because attention is then focused on the message it gives rather than a fancy image.
2) This is an advert for ‘Innocent Ones’. I like this advert because it sends out a bold and clear message. Only 3 colours are used in the advert and all the colours contrast each other. I think this is an effective technique to use as it makes the advert direct and to the point and not including a lot of detail but still grabbing the attention of the audience. Again I like the simple look that the advert gives making you focus your attention on the words and symbol ‘Stop’. I think this symbol is effective as it immediately makes you stop and think about the advert and the message its giving.
3) I like this advert as it isn’t necessarily shocking like a majority of adverts are its just taking a hard hitting subject and telling the truth. The text on the advert says “More child abuse is committed by the person a child trusts”. I think this is a powerful message because it’s solely the truth. Once you have gained a child’s trust, you can control them to a certain extent and some people take advantage of this. Also I think this is a successful image to clearly show this point. The child is holding on to the adult, but is gripping on to the end of their finger not wanting to let go, whereas the adult is only holding out one finger showing that they are reluctant to want to protect the child. The image is gloomy and dull representing the loose unloving connection between the child and adult.
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